Who am I? I’m a creative copywriter there loves to experience new places in my own home country Denmark! 


Get to know me

My name is Sarah Smaling. I’m a lifestyle entrepreneur and a content specialist from Denmark. I have lived the last five years in the Netherlands with my Dutch boyfriend, and this is where I realised what are typical Danish and how much it actually means to me, like example hygge. I love to experience new things and new areas! And especially to experience the most incredible places in Denmark.

My hobbies

I’m a travel enthusiast! I love to explore, try and taste new places. Next to that, I’m a big football (soccer) fan. I have played football for nearly 20 years, and I go to the stadium in Rotterdam to watch my football club Feyenoord twice per month.

My professional background

I’m an all-around commercial and operational executive with experience in e-commerce, marketing, and content creation. I have a broad knowledge of starting up in the Scandinavian market. Extensive international experience: I worked on 16 different markets in three countries and speak Danish, English, and Dutch.

Currently, I’m working as a freelance copywriter, and next to that, I’m studying International Communication Management at The Hague University of Applied Science.

Do you want to know more about me? Check my portfolio out here!

I hope you will join me on the journey to experience more about Denmark.